For those unfamiliar with the cringe-inducing, infamous, and downright scandalous website CollegeACB.com, here’s a history lesson. Started in 2008 as a web forum for college students to discuss classes, professors and other collegiate topics, founders Andrew Mann from Johns Hopkins University and Aaron Larner from Wesleyan University in Connecticut saw their tiny site grow from a pet project to lucrative Web site with thousands of hits a day.
The site’s owners were eventually replaced by Peter Frank, a student at Wesleyan University in his early 20s. After the demise of fellow gossip site JuicyCampus.com in 2009, CollegeACB’s traffic skyrocketed, hitting half a million viewers per day.
CollegeACB’s mission statement insists the site is meant for the free flow of ideas, a way to stick it to the man by having an uncensored forum for whatever random thought a student wants to post. Comparing users to George Washington and Barack Obama, the statement insists the site will “be there when you want to write without responsibility. For some of you, it’ll be an excuse to be judgmental, petty and mean. For others, it’ll give you a chance to explore your imperfections without looking stupid, to be excited without looking lame, to examine yourself without looking weak, to improve your community without being an outcast and to tell jokes and stories that might fall flat the first time around.”
A noble calling, indeed. The posts range from silly—“Class of 2011: THE BEST UMD HAS EVER SEEN” and “michelle obama SHE IS HOT”—to downright nasty. Posts like “AOPiggies love pizza so much they had there [sic] crush party at vitos” and “Ugliest Girls in Each Sorority?” garner an astronomical amount of responses, all from anonymous users. One thread, “DAN RYAN=FAG,” received 35 responses in less than nine hours, with responses like “Dan Ryan wears one of those man purse fag bags, so on those grounds you are correct” and “dan ryan = n***** lover sympathizer.”
Those offended by threads can request to have the post removed, but deletion is not guaranteed. A link to a post deletion request form is displayed on the top of every page on the site. A number of University of Maryland fraternities and sororities have designated someone to monitor CollegeACB for any potentially harmful threads, and chapter members are often instructed to not even look at the site.
The website is protected under the Federal Communication Decency Act, which protects internet service providers from being liable for user generated content.
Sites of this kind aren’t new. Juicy Campus started in 2008, and lasted around a year and a half before closing due to money woes. The site prided itself on its often nasty, outright mean posts; the header even read “C’mon. Give us the juice.” Like CollegeACB, the posts were completely anonymous, and when the site shut down, users were redirected to CollegeACB.
UniversityRated.com is a Web site that caters to the same clientele as CollegeACB. Users log into their school’s site and in effect, rank women by their attractiveness by picking one of two photos that are presented to them, one after another.
Another site, DirtPage.com, is the newest of the crop, allowing users to post answers to various questions, like “How to save the world” and “UMD Sorority Rankings.”
As for CollegeACB, Peter Frank has just announced he has sold the website to new (anonymous) owners. For a website with more than 20 million pageviews a month, perhaps the new owners will be able to effectively manage the notorious website that is CollegeACB.